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GEO: the optimization your competitors don't know about

2026-03-14

Google isn't the only search engine anymore.

ChatGPT answers product questions. Perplexity compares vendors. Gemini summarizes market landscapes. And when they answer, they cite sources.

If your company isn't one of those sources, you're invisible to a growing segment of buyers who never open a search results page.

We call this GEO — Generative Engine Optimization. It's the SEO of AI search. And almost nobody is doing it yet.