INDUSTRIES
E-commerce and DTC
Margin, not just revenue.
Blended ROAS hides which products actually pay. The engine reads orders, costs, and spend together, so the ranked moves are scored on contribution margin instead of the number the ad platform reports.
READS FROM
- SHOPIFY
- META ADS
- GOOGLE ADS
- GA4
- STRIPE
- BIGQUERY
DECIDES ON
- Contribution margin
- Repeat purchase rate
- Blended ROAS
- Creative win rate
- Basket economics
SHIPS
- Paid social and search campaigns
- Creative testing at volume
- Product and category pages
- Retention and lifecycle flows
- Weekly margin analysis
MOVES IT SCORES FIRST
01
Cut the two worst-margin products out of paid entirely
02
Raise the free-shipping threshold to the median basket and hold price
03
Shift prospecting budget into the retention flows that already convert
04
Test creative against margin rather than against click-through
Candidate moves, not commitments. Which ones rank for your company depends on what the engine reads when it connects.