CASE STUDIES

Usage-based infrastructure

Expansion is the product.

For API-first and usage-priced products, growth lives inside existing accounts: metering, activation to production, net revenue retention. The engine reads consumption events against billing, so the ranked moves are the ones that turn usage growth into revenue growth.

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READS FROM

  • STRIPE
  • BIGQUERY
  • SNOWFLAKE
  • HUBSPOT
  • GA4
  • SEARCH CONSOLE

DECIDES ON

  • Net revenue retention
  • Metering calibration
  • Signup to production
  • Expansion timing
  • Contraction risk

ANALYSES

  • Expansion
  • Pricing power
  • Churn risk
  • Payment recovery
MOVES IT SCORES FIRST
01

Recalibrate the metering unit that underprices the heaviest usage

02

Open the upgrade conversation when usage crosses the plan, not at renewal

03

Fix the signup-to-production step where accounts stall at zero revenue

04

Decompose net revenue retention by cohort and concentrate where it compounds

Candidate moves, not commitments. Which ones rank for your company depends on what the engine reads when it connects.